Anyone that has spent any time studying SEO, researching algorithms or reading internet marketing blogs and forums knows that link building plays a huge role in a website’s marketing campaign. If for some reason you didn’t know that link building was such a big deal, then it’s imperative for me to tell you now. Backlinks (links pointing to your website) are considered web votes in the search engine popularity/ranking formulas. The more websites there are with links that lead to your site, the merrier. However, it does not stop there. Who links to you, why they link to you and what they say about you are arguably more important factors than how many websites “voted” for you.
There are 1,000’s of ways to build links back to your site and for a variety of reasons. Some will build links to increase rankings while others are looking to increase PageRank. Whatever the case may be, it is necessary that you understand the different types of link building.
Building Links to Increase Total Backlinks
In some industries, depending on the competition link building could entirely just be a popularity contest. For example, you could check the backlinks of your competitors rankings for the terms you are targeting and notice that they have over 100,000 backlinks compared to your 112. Also, for some search engines, having a plethora of links plays a role in your search engine positioning. Furthermore, the more links you have pointing to your site, the more paths you have for bots to find your site and to cache it. Building backlinks to increase your total in-link count in Yahoo or Google is usually done because this is something that can easily be seen by anyone online. Having a site that only has 50 backlinks says a lot. Much can be said about a site with over 40,000 links as well.
A few techniques to increase total backlinks include site-wide link building, blog rolls on blogs with a lot of posts, directory submitting and article distribution.
Building Links to Increase PageRank
Although you want a lot of sites to point to yours, you also want these sites to have high PageRanks. Google uses PageRank as a measure of importance. PageRank is an algorithm that measures how many sites are pointing to you and how many sites are pointing to those sites pointing to you and so on. Google still makes it clear that PageRank is the heart of their search engine algorithm, so getting links from websites with high Page Rank is a must. When you obtain links from sites with a lot of links pointing to them, it shows Google that a trusted domain has linked to you. Another reason you may want to increase your PageRank is because you want to sell advertising placements or blog reviews and noticed that the higher the PR of your site, the more money you can charge.
This form of link building is a very common technique performed by directories. They buy links from pages with a lot of PR to inflate their PR so webmasters will want to pay for inclusion into their directories.
A few techniques to increase PR fast is to get links from sites with a PR4 or better, sitewide/blogroll links, social bookmarking, mass press releasing, text link buying and link baiting.
Building Links that Increase Search Engine Rankings
As mentioned before, backlinks counts as votes. However it is not only the number and type of backlinks that matter, what they say about you could make all the difference in the world when it comes to search engine positioning. The anchor texts of your links are labels that help the search engines bots categorize and rank your site according to relevance. Sometimes getting a few links saying the keywords you’re going after can go a lot further than how many links you may have. So if you are looking to build links to increase search engine visibility, find relevant sites to give you links saying the keywords you’re going after for optimal keyword placement.
A few techniques to increase rankings are niche directory submissions, article distribution, link exchanges, blog reviews, links from sites already ranking for terms you’re targeting, and press releases.
Building Links that Generate traffic
So we can build links to increase PR and we can build links to improve our rankings. However, isn’t the ultimate goal to generate traffic? It’s easy to build links to indirectly generate traffic via the SERP’s and to forget about generating links that send visitors. While some links may increase your PR or even help your search engine positions, links that send relevant traffic directly to your site from a site related to yours could be a better investment than building links in hopes to get some love from the search engines’ proprietary algorithms.
A few ways to generate traffic via backlinks, is through affiliate marketing, paid links, links on pages with top Alexa rankings, reviews from bloggers with a lot of subscribers, forums in your industry, social networking and press releases.
While all of these techniques are valid, the important thing to remember is that major search engines like websites that generate traffic naturally. So not only do you have to figure out which route you want to take (if not all of them), you should also devised strategies that will give your website a natural link building profile.
Article Source: http://www.ArticleStreet.com/
Friday, April 24, 2009
Friday, March 6, 2009
SEO Color Scale: White, Gray, Black
Anyone who is familiar with search engine optimization has heard the terms, “white hat" and “black hat" in reference to SEO practices. Discussion abounds when we attempt to draw a line in the sand between what is considered “white hat" and what is considered “black hat." There are those that claim that any type of website optimization is considered cheating. There are also those who are willing to do anything to get ahead, regardless of the consequences later down the line.
So when does website optimization turn from white to black? Is there a gray area, and if so, how big is it? Below I will discuss two areas of website optimization and the differences between white and black hat in both of them.
Website Content
Anyone who has spent any sort of time in website optimization knows that including keywords in your content is one of the best ways to get a ranking for that term. Including the correct amount of keywords is called optimization, adding too many keywords is called spam. Is there a magic number/percentage? Many SEO experts say, as long as your content is readable, then it isn't spam, other experts say that a keyword density anywhere between 8-15% is optimal. This area is probably the most heavily discussed of all the optimization methods in terms of white hat and black hat. In fact, much of what is called “content enrichment" has been put under the label of “gray hat." This involves items that are legitimate optimization techniques but are generally abused. For example, including the keyword “computer parts" in your content is essential to your site if you want to rank for that term. Due to the millions of potential competitors for that term, the word might need to appear on your page a little more than normal in order for that page to be fully optimized. This practice is abused by those who use the keyword so many times that the article ceases to become informative and becomes more of a page geared towards the select .001% of the world's population who actually gains pleasure out of reading the same phrase over and over again.
It is no secret that the search engines love content. In their eyes, the more content, the better chance that some of it contains information that users are searching for. However, the search engines are not dumb; they know which side their bread is buttered on. If a search engine stops providing meaningful results and turns first page rankings into what boils down to a “keyword race", the search engine loses credibility and eventually, revenue. Therefore, it is in the search engine's best interest to keep spammed content out of the top results.
Linking
Another important aspect of website optimization is your linking campaign. A well structured linking campaign can lead to significant increases in your search engine rankings. Many webmasters see the value in linking and use devious methods of achieving them. Google has made it very clear that anyone caught paying for links will receive a penalty. So what does this mean? How can Google tell if a link has been paid for? The truth is, they probably can't. However, if they see that it is because of massive number of links pointing to your site, a red flag immediately goes up. If they see that a decent number of links pointing to your site are from “link farms" or completely unrelated sites, you will undoubtedly be penalized. In an ideal, white hat, world, everyone would understand the value of linking and there would be almost nothing but reciprocal links, or genuine one way links. The truth is, we have all paid for a link, whether it is to a blog, or to another site. The nature of the linking business just works that way. However, if you want to avoid a Search Engine penalty, take great care to make sure that the links pointing to your site are at least somewhat related to your industry, services or products.
The difference between white and black hat when it comes to linking, might not necessarily lie in the method of procuring links, but in the number of links acquired and the relevancy of those links. As an SEO specialist, I would much rather have one link pointing to my site from a reputable, related site than 100 links to my site from questionable domains.
Now it's Time to Choose a Side!
There is always some risk involved when optimizing a website. Methods that increase rankings today can be just as easily lost with a simple twist on the algorithm dial by any of the major search engines.
The simple truth is that sites that resort to black hat SEO tactics generally need to do so because the content on their site is not meaningful enough to achieve a first page ranking any other way. I am not here to sit on my cloud of judgment and hand down life lessons to all of you sinners out there, but take a good look at your SEO practices. I have seen SEO companies use black hat methods to help a client achieve number 1 rankings and then laugh all the way to the bank once the search engines change their algorithm and the client suddenly finds themselves out of the top 50, or even worse, banned from the search engines.
There are many Search Engine Optimization companies out there who have proven that white hat methods work. They have been able to distinguish the borders of the gray area and stay comfortably away from less than reputable methods of achieving high rankings because their client's long term success is very important to them.
Author : Garcia
http://www.articleclick.com/Article/SEO-Color-Scale-White-Gray-Black/1010304
So when does website optimization turn from white to black? Is there a gray area, and if so, how big is it? Below I will discuss two areas of website optimization and the differences between white and black hat in both of them.
Website Content
Anyone who has spent any sort of time in website optimization knows that including keywords in your content is one of the best ways to get a ranking for that term. Including the correct amount of keywords is called optimization, adding too many keywords is called spam. Is there a magic number/percentage? Many SEO experts say, as long as your content is readable, then it isn't spam, other experts say that a keyword density anywhere between 8-15% is optimal. This area is probably the most heavily discussed of all the optimization methods in terms of white hat and black hat. In fact, much of what is called “content enrichment" has been put under the label of “gray hat." This involves items that are legitimate optimization techniques but are generally abused. For example, including the keyword “computer parts" in your content is essential to your site if you want to rank for that term. Due to the millions of potential competitors for that term, the word might need to appear on your page a little more than normal in order for that page to be fully optimized. This practice is abused by those who use the keyword so many times that the article ceases to become informative and becomes more of a page geared towards the select .001% of the world's population who actually gains pleasure out of reading the same phrase over and over again.
It is no secret that the search engines love content. In their eyes, the more content, the better chance that some of it contains information that users are searching for. However, the search engines are not dumb; they know which side their bread is buttered on. If a search engine stops providing meaningful results and turns first page rankings into what boils down to a “keyword race", the search engine loses credibility and eventually, revenue. Therefore, it is in the search engine's best interest to keep spammed content out of the top results.
Linking
Another important aspect of website optimization is your linking campaign. A well structured linking campaign can lead to significant increases in your search engine rankings. Many webmasters see the value in linking and use devious methods of achieving them. Google has made it very clear that anyone caught paying for links will receive a penalty. So what does this mean? How can Google tell if a link has been paid for? The truth is, they probably can't. However, if they see that it is because of massive number of links pointing to your site, a red flag immediately goes up. If they see that a decent number of links pointing to your site are from “link farms" or completely unrelated sites, you will undoubtedly be penalized. In an ideal, white hat, world, everyone would understand the value of linking and there would be almost nothing but reciprocal links, or genuine one way links. The truth is, we have all paid for a link, whether it is to a blog, or to another site. The nature of the linking business just works that way. However, if you want to avoid a Search Engine penalty, take great care to make sure that the links pointing to your site are at least somewhat related to your industry, services or products.
The difference between white and black hat when it comes to linking, might not necessarily lie in the method of procuring links, but in the number of links acquired and the relevancy of those links. As an SEO specialist, I would much rather have one link pointing to my site from a reputable, related site than 100 links to my site from questionable domains.
Now it's Time to Choose a Side!
There is always some risk involved when optimizing a website. Methods that increase rankings today can be just as easily lost with a simple twist on the algorithm dial by any of the major search engines.
The simple truth is that sites that resort to black hat SEO tactics generally need to do so because the content on their site is not meaningful enough to achieve a first page ranking any other way. I am not here to sit on my cloud of judgment and hand down life lessons to all of you sinners out there, but take a good look at your SEO practices. I have seen SEO companies use black hat methods to help a client achieve number 1 rankings and then laugh all the way to the bank once the search engines change their algorithm and the client suddenly finds themselves out of the top 50, or even worse, banned from the search engines.
There are many Search Engine Optimization companies out there who have proven that white hat methods work. They have been able to distinguish the borders of the gray area and stay comfortably away from less than reputable methods of achieving high rankings because their client's long term success is very important to them.
Author : Garcia
http://www.articleclick.com/Article/SEO-Color-Scale-White-Gray-Black/1010304
Choosing The Right Kind Of Poster Making Software
So you have decided to invest in color poster printing for your project or business but do not know what software to use? The software you use to make and print posters affect the quality of your design, as well as the length of the design process. The better the software is at image manipulation, the harder it is to master. If you are a novice, it is probably better to work with simple, easy to use software like office applications. If you are a master digital artist, then high powered color poster printing and design software will be your paintbrush in a digital canvass. To help you choose the right kind of color poster printing software perfect for your skills, we have classified the commonly available applications in use today for you to choose from. Hopefully, one type should best fit your purposes.
First we have Office Suite Applications. These applications are a standard for any kind of computer at the home or office. They are the most easily available software for you to you use to make your custom poster. This collection of applications includes the most popular office suite, Microsoft Office, as well as its open source cousin Open Office. Usually the word processing applications and the presentation software in these suites are the ones used for poster design. Their ability to handle text, images and the document background make them a nice simple platform to use for poster design. Microsoft Word, or Open Office Writer are examples of word processors while PowerPoint and Impress are examples for presentation software.
For any novice, word processors and presentation software are easy enough to handle. With some handy wizards and an easily understandable help feature you can create a simple yet effective custom poster within a few minutes. Of course these may lack the subtlety and ability of more professional graphic design applications, but it is enough for most purposes. So if you are a newbie, it is best to start here.
A step above the ladder is the simple image editing application. These set of software include common tools like Microsoft's Paint or OpenOffice's Draw. These simple programs let you create shapes, add different colors, type text and change some picture properties. If you have a great imagination, a careful mouse hand and are somewhat a master of office applications than these tools will be perfect for you to design your print posters. They are powerful enough for some fancy shapes and effects, but still simple enough that any average person should readily understand how to use it. With this in your hand, you will be able to produce better full color posters in different file types that can be easily printed.
Lastly, we have the true graphics design software. These are best for people who have the time to really learn how to use them. They have a variety of finely crafted drawing tools, filters, color settings, layer effects and other features that really can paint what an artist's imagination has in his mind. Also, they have a lot of import and export features that let you work with a variety of file types commonly encountered in graphic design. If you really want full control of your color poster printing design, and have the skills to back it up then you should really choose professional graphic design software. Common and popular examples of software in this level are Adobe Photoshop and Corel. For free and open source software, GIMP is a good choice.
So? Have you decided on the right kind of software? For newbies, you should just stick to office suites. For more imaginative types, simple image tools should be fine. For maestros of digital art, a professional graphic design application is a must. Choose the right software perfect for your skills and you will be maximizing your design potential and efficiency.
For comments and inquiries about the article visit: Color Poster Printing, Print Posters
Author : Saarte
http://www.articleclick.com/Article/Choosing-The-Right-Kind-Of-Poster-Making-Software/1180531
First we have Office Suite Applications. These applications are a standard for any kind of computer at the home or office. They are the most easily available software for you to you use to make your custom poster. This collection of applications includes the most popular office suite, Microsoft Office, as well as its open source cousin Open Office. Usually the word processing applications and the presentation software in these suites are the ones used for poster design. Their ability to handle text, images and the document background make them a nice simple platform to use for poster design. Microsoft Word, or Open Office Writer are examples of word processors while PowerPoint and Impress are examples for presentation software.
For any novice, word processors and presentation software are easy enough to handle. With some handy wizards and an easily understandable help feature you can create a simple yet effective custom poster within a few minutes. Of course these may lack the subtlety and ability of more professional graphic design applications, but it is enough for most purposes. So if you are a newbie, it is best to start here.
A step above the ladder is the simple image editing application. These set of software include common tools like Microsoft's Paint or OpenOffice's Draw. These simple programs let you create shapes, add different colors, type text and change some picture properties. If you have a great imagination, a careful mouse hand and are somewhat a master of office applications than these tools will be perfect for you to design your print posters. They are powerful enough for some fancy shapes and effects, but still simple enough that any average person should readily understand how to use it. With this in your hand, you will be able to produce better full color posters in different file types that can be easily printed.
Lastly, we have the true graphics design software. These are best for people who have the time to really learn how to use them. They have a variety of finely crafted drawing tools, filters, color settings, layer effects and other features that really can paint what an artist's imagination has in his mind. Also, they have a lot of import and export features that let you work with a variety of file types commonly encountered in graphic design. If you really want full control of your color poster printing design, and have the skills to back it up then you should really choose professional graphic design software. Common and popular examples of software in this level are Adobe Photoshop and Corel. For free and open source software, GIMP is a good choice.
So? Have you decided on the right kind of software? For newbies, you should just stick to office suites. For more imaginative types, simple image tools should be fine. For maestros of digital art, a professional graphic design application is a must. Choose the right software perfect for your skills and you will be maximizing your design potential and efficiency.
For comments and inquiries about the article visit: Color Poster Printing, Print Posters
Author : Saarte
http://www.articleclick.com/Article/Choosing-The-Right-Kind-Of-Poster-Making-Software/1180531
SEO Provider: A Partner for your Business.
Businesses are thinking of new ways how to grow their business in such a way that they are able to cut their marketing costs, and one way to do this is to lower the advertising costs. However, advertising can be every expensive especially if you target the visual advertising through the television. Neither print ads can be the answer since only a few reads magazines and newspapers nowadays. With the onset of the internet, more and more businesses are recognizing the power of internet presence and doing the business online. However, this can only be effective if you have the right resources to manage your business. SEO Provider, a partner for your business, answers your need.
SEO Provider can answer your SEO needs through effective strategies in link building and other web marketing techniques. In addition, SEO servicing will not only lower your advertising costs but much more, you get your target market at the right places enhanced with interaction through other internet processes.
Along with the professionalism and effectiveness, SEO Provider makes marketing easy for you. When you hire SEO service, you do not only hire the service itself but full-time dedication that will help your business grow to the level that you desire.
Effective communications is one factor that makes SEO provider, a partner for your business. This is for the reason that when you hire SEO service, SEO provider makes sure that your demands and expectations are met.
Hire SEO agent and make SEO provider a partner for your business. SEO outsourcing service is a cost-effective way for you to reach your market and have effective internet presence. It is inevitable that the Internet is gaining ground with the growing users online because of the convenience that the internet can offer. You can do research as well as enjoy online shopping.
Making your internet presence is very vital especially for businesses nowadays. With almost all activities consolidated over the internet, from online games, researches, shopping and even banking, the internet becomes a one-stop access to all your needs. This is the very insight why it is feasible to make the business online. SEO provider, a partner for your business will make a big difference on the performance of your business and translate these into profitable income.
Hiring SEO agent will save you money, ensure you of market presence, and help you gain the income that you need. Make sure that you hire the SEO provider that can meet your expectations at reasonable costs.
There are many SEO services offered online. Choose the best among them by carefully studying profiles and has the expertise to do SEO servicing. With everything goes online with the internet, don't let yourself be left out. Make SEO Provider a partner for your business.
Author : Nancy Lopez
http://www.articleclick.com/Article/SEO-Provider-A-Partner-for-your-Business./1180239
SEO Provider can answer your SEO needs through effective strategies in link building and other web marketing techniques. In addition, SEO servicing will not only lower your advertising costs but much more, you get your target market at the right places enhanced with interaction through other internet processes.
Along with the professionalism and effectiveness, SEO Provider makes marketing easy for you. When you hire SEO service, you do not only hire the service itself but full-time dedication that will help your business grow to the level that you desire.
Effective communications is one factor that makes SEO provider, a partner for your business. This is for the reason that when you hire SEO service, SEO provider makes sure that your demands and expectations are met.
Hire SEO agent and make SEO provider a partner for your business. SEO outsourcing service is a cost-effective way for you to reach your market and have effective internet presence. It is inevitable that the Internet is gaining ground with the growing users online because of the convenience that the internet can offer. You can do research as well as enjoy online shopping.
Making your internet presence is very vital especially for businesses nowadays. With almost all activities consolidated over the internet, from online games, researches, shopping and even banking, the internet becomes a one-stop access to all your needs. This is the very insight why it is feasible to make the business online. SEO provider, a partner for your business will make a big difference on the performance of your business and translate these into profitable income.
Hiring SEO agent will save you money, ensure you of market presence, and help you gain the income that you need. Make sure that you hire the SEO provider that can meet your expectations at reasonable costs.
There are many SEO services offered online. Choose the best among them by carefully studying profiles and has the expertise to do SEO servicing. With everything goes online with the internet, don't let yourself be left out. Make SEO Provider a partner for your business.
Author : Nancy Lopez
http://www.articleclick.com/Article/SEO-Provider-A-Partner-for-your-Business./1180239
Web Portal Development
Web Portal Development
Web portal development is a necessity for those companies who wish to make an effective web presence online. However, finding the right web development company is a huge daunting challenge and if you are not careful then you could land up with a solution which is not effecicent and does not provide you with the needed dynamic functionalties.
Owing to its reliable infrastructure, economical manpower and superior intellectual capital, India has emerged as an ultimate choice for web portal development as well as low costing e-commerce websites. Companies located in all four corners of the world seeking quality web portal development services prefer to outsource services to India as Indian professionals deliver quality work at very economical rates. Apart from cost effectiveness, another reason why India is mostly preferred in comparison to other countries is its time zone. Web Portal Development companies in India can look into clients requirements faster and can deliver results in minimum time. Since the costing and time advantages have been realized there has been an exponential growth in the flow of work that is being outsourced to India.
Owing to meet the demands of clients located around the world many vendors have setup development centers to cater to the varying requirements of web development. There is a profusion of talent in India when it comes to developing websites on the latest technologies. One can find experienced developers highly skilled in open source technologies like PHP , .NET, Java etc. For any web development portal these experts can create wide range of functionalities like shopping carts, payment gateways, online inventory management systems, real estate portal, community websites and more. These functionalities can be easily integrated with any website and streamline client's business processes. Nowadays, an essential part of any web development portal is to device ways of how to enhance the online presence of the client's website. This would include site optimization for better rankings on search engines.
Web portal development has flourished in a big way in India as more and more companies are outsourcing large maintenance work. The abundance of skilled labour has further pushed the growth of web development in India. Whether it may be an ecommerce website, plain static website, flash website or even a website that talks about various products and services, web portal development techniques and technologies used have drastically changed the way websites appear on the internet.
While looking for a Web Portal Development Company always ensure the following:
- Reliability
- Cost Effectiveness
- Turn Around Time
- Portfolio (Work done in the past)
- In-house capability
- Infrastructure
- Technologies the company has expertise in
- Customer satisfaction
- Data Security
IT Chimes is a web portal development company that ensures complete customer satisfaction when it comes to quality web development for companies of all sizes. If you are looking for low cost and superior dynamic websites built in minimal time then IT Chimes is a smart choice with whom you might want to engage with.
Author : GauravSabharwal
http://www.articleclick.com/Article/Web-Portal-Development/1075407
Web portal development is a necessity for those companies who wish to make an effective web presence online. However, finding the right web development company is a huge daunting challenge and if you are not careful then you could land up with a solution which is not effecicent and does not provide you with the needed dynamic functionalties.
Owing to its reliable infrastructure, economical manpower and superior intellectual capital, India has emerged as an ultimate choice for web portal development as well as low costing e-commerce websites. Companies located in all four corners of the world seeking quality web portal development services prefer to outsource services to India as Indian professionals deliver quality work at very economical rates. Apart from cost effectiveness, another reason why India is mostly preferred in comparison to other countries is its time zone. Web Portal Development companies in India can look into clients requirements faster and can deliver results in minimum time. Since the costing and time advantages have been realized there has been an exponential growth in the flow of work that is being outsourced to India.
Owing to meet the demands of clients located around the world many vendors have setup development centers to cater to the varying requirements of web development. There is a profusion of talent in India when it comes to developing websites on the latest technologies. One can find experienced developers highly skilled in open source technologies like PHP , .NET, Java etc. For any web development portal these experts can create wide range of functionalities like shopping carts, payment gateways, online inventory management systems, real estate portal, community websites and more. These functionalities can be easily integrated with any website and streamline client's business processes. Nowadays, an essential part of any web development portal is to device ways of how to enhance the online presence of the client's website. This would include site optimization for better rankings on search engines.
Web portal development has flourished in a big way in India as more and more companies are outsourcing large maintenance work. The abundance of skilled labour has further pushed the growth of web development in India. Whether it may be an ecommerce website, plain static website, flash website or even a website that talks about various products and services, web portal development techniques and technologies used have drastically changed the way websites appear on the internet.
While looking for a Web Portal Development Company always ensure the following:
- Reliability
- Cost Effectiveness
- Turn Around Time
- Portfolio (Work done in the past)
- In-house capability
- Infrastructure
- Technologies the company has expertise in
- Customer satisfaction
- Data Security
IT Chimes is a web portal development company that ensures complete customer satisfaction when it comes to quality web development for companies of all sizes. If you are looking for low cost and superior dynamic websites built in minimal time then IT Chimes is a smart choice with whom you might want to engage with.
Author : GauravSabharwal
http://www.articleclick.com/Article/Web-Portal-Development/1075407
Subscribe to:
Posts (Atom)